Below are a few ways, aside from simple brand placement, in which sponsoring Goldney Ball has helped companies connect with their market.Burtons specialise in suit hire for special occasions. In addition to other brand advertising, we were able to organise special fitting sessions in the student accomodation halls. We advertised these to the student body in advance, so all anyone had to do was turn up and be fitted, creating a guaranteed client base.Shake King make vodka milkshakes, and at the time of the 2007 Ball had only recently started up. They wanted more than just brand publicity, and we were able to help them set up a stall at the ball to sell their drinks, giving many of the guests their first opportunity to sample the product. Po Na Na's is a nightclub close to Goldney Hall, which caters for students. We organise several launch parties for the ball to generate interest, and in 2007 we were able to arrange to hold these at the club. Po Na Na's benefitted from the extra custom generated, and were able to show off their club to people who may not have been before.